Raja Koduri says delivering higher performance with less power is his top priority
At the Intel ConnectiON conference in Mumbai, Raja Koduri participated in a roundtable discussion with Indian journalists.
Intel Arc desktop GPUs only started appearing in June of this year. The company decided to launch its products gradually with an eye on specific markets and specific GPU variants. It wasn’t until October of this year that we finally got to see the Arc A750/A770 GPUs in action.
These cards are now available worldwide. Intel is yet to release its fourth Arc GPU codenamed A580, possibly by the end of this year. This will be the company’s last foray into the affordable mid-range segment and the first ACM-G10 to reach the 200W TDP range.
According to Raja Koduri, Intel is on the right track with the Battlemage and Celestial designs for its next-generation game series. However, he is not ready to talk about dates. What Koduri was willing to talk about were graphics card power consumption trends and what Intel thinks is a good niche for graphics cards.
Tools 360: We’re seeing modern GPUs consuming ridiculous amounts of power, despite manufacturers moving to more efficient processing nodes. 600-watt and 800-watt power supplies are now the standard. Will Intel also follow this trend?
Raja Koduri: Performance per watt, or delivering higher performance with less power, is my top priority. There will always be someone with some skill who can say “I’ll give you more juice”, but my focus is on less power. The other problem I have with just increasing the power and bragging about the standards is that while it’s good from a marketing standpoint, [there is a limited] The number of PC users who could just purchase and connect such a card. It greatly reduces the market, right?
The main focus of the Intel GPU is high performance with less power. This came after competitors were asked about the new trend of 600-800W GPUs. The pursuit of higher power is nothing more than a marketing gimmick that greatly reduces the available market for these graphics cards.
Gadgets360: That whole-of-market approach, does that mean you focus primarily on mid- and lower-tier SKUs first and then push away from high-end storage?
Raja Koduri: Classiness has no limits now. What is the definition of high end? Is it 600 watts? Our partners and customers obviously want some SKU halo for bragging rights, and we always like to figure out ways to enable that. But my priority at this point is to get that core audience, with one power connector. This can save you up to 200-225 watts. If you allow it, and something a little higher and a little lower, it all falls into the sweet spot.
Koduri believes that the sweet spot for GPUs is 200-225W TDP, currently occupied by the Arc A770 / A750 series, Radeon RX 6700 or GeForce RTX 3060. This should be achieved with a single power connector, but he does not mention the type. Intel A7 GPUs have already exceeded this goal by putting in two power connectors.
It will be interesting to see if Intel can offer competitive products under 225W in the future. The AMD RX 7900 and NVIDIA RTX 4080+ GPUs already top out at 320W, but both solutions already cost more than $899. This is something hardly any gamer would consider a sweet spot.
Source: Gadgets360 via Tom’s Hardware
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