Ayushman Khurrana achieved the gold medal with his first film in the form of Shoojit Sircar Vicky Donor. Despite the not-so-family theme of a sperm donor, the film was successful at the box office. After some struggles after his first success, the actor created a niche for himself with a string of hit films like Bareilly Ki BarfiAnd the Shop mangal safdanAnd the AndhadhunAnd the Badhaai isAnd the Article 15 And the the girl of dreams.
With 4 flops in a row, what’s wrong with Ayushman Khurrana’s films? Experts speak
With this continued success, Ayushmann has become one of the most bankable stars. However, after resuming cinemas at the end of 2021, he has had four theatrical releases – Chandigarh curry ashikiAnd the AnnickAnd the Dr. G And the last one action hero – and they all flopped at the box office.
What exactly goes wrong in Ayushmann’s films? Why would one of the safest box office stars go through such a phase?
Veteran business analyst Taran Adarsh said this generally happens when a star continues to do the same type of films. “But when it comes to Ayushman Khurana, that is not the case at all,” he said. “The story of his first film is very different from the others. Even his previous films are quite opposites in terms of genre. Likewise, the Chandigarh curry ashikiAnd the AnnickAnd the Dr. G And the action hero They are very different from each other.”
Adarsh finds two reasons to change Ayushmaan’s fate. “First, a large part of the audience that he was watching started liking those movies on OTT. The themes are fine. But more on the experimental side is more suitable for OTT nowadays,” he said. “Also, it had four releases in a year. I feel it should be controlled to two people a year. Four in a year can lead to fatigue. I remember Amitabh Bachchan was making five or six films in a year and people were still hungry for more. But those The days are over. Today, less is more I guess.”
Veteran business analyst Atul Mohan also believes that the OTT boom has affected Ayushman’s films. But he also feels that the actor’s bad period began before the pandemic. “I think it started with Shub Mangal Ziada Safdan Which didn’t do that well because of the topic,” he said. “And then, because of the months-long lockdown, people were exposed to different kinds of content from everywhere (on OTT). Then right after securing him Chandigarh curry ashiki It was also not a family-friendly theme.”
It is also said that the lack of proper promotion and publicity also affects Ayushmann’s films action hero Being a prime example of himself. Atul Mohan said that in today’s times, producers are forced to make a theatrical release even if they know their film is more suitable for OTT because of the conditions set by the platforms. He said, “Therefore, when a producer knows that his film will not make much box office, he spends a limited amount to release it in cinemas.”
Senior business analyst Amud Mehra is of the opinion that when experiments continue, there is less chance of success. He does his best not to get tagged in any slot. Like Amitabh Bachchan in The Angry Man and Akshay Kumar in the action comedy. But that is also a reason for failure. Chandigarh curry ashiki It wasn’t bad. But it had a different theme that was hard to digest and not for the family. But the movie did exceptionally well on OTT. with AnnickI don’t think the director was sure what he was doing. So, some movies act as a bouncer. This is why his films don’t work as well as they should.”
However, showrunner Akshay Rathi is of the opinion that it is not right to blame Ayushmann for the outcome of his recent films. I don’t think Ayushman Khurrana’s films are not doing well. Any actor can appear. We got Ajay Devgn’s delivery Drishyam 2 After, after Runway 34which, despite good reviews, did not do the kind of business we all expected.”
Rathi also believes that the industry is still trying to measure the behavior of the public. “This is how we learn what the audience is really trying to tell us in terms of their choices, their preferences and their demands for a theatrical experience,” he said. “As an industry, we’re going to catch up really close enough to the lessons learned over the past year and we’ll soon start having big hits again with better consistency.”
Atul Mohan also feels that the makers of the film should be blamed for the film not doing well. Sometimes a movie looks good on paper but then falters in execution. In such cases, the actor cannot be blamed.
Mehra also praises Ayushman as an actor. He said, “None of his films have people said he’s not good.” “He has been constantly growing as an actor. He has also shown his abilities in building his body.”
Ayushmann will next appear in Dream Girl 2the second film in the franchise to be directed by Raj Chandeliya.
Read also: Ayushman Khurrana and producer Aanand L Rai Pen have heartfelt notes on the making of the new age film An Action Hero
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