The next major release from Amazon Games is an online anime-style title called blue protocol. Developed by Bandai Namco, the game is set to release on PS5, Xbox Series X/S, and PC in the second half of 2023 — and you can check out the first trailer above, which debuted at The Game Awards.
The game is described as a multiplayer RPG, where players can take on different roles and either play with others or experience the story as a single-player campaign. Here’s the basic premise, according to Amazon:
blue protocol… It takes players on a heroic journey through Regnas, a world teetering on the brink of destruction after thousands of years of conflict and technology overuse. Players must unite and harness the mysterious light called Flux to defeat powerful enemies. Players can fully customize their character, choosing from five unique classes at launch: the powerful Blade Warden, Twin Striker, versatile Keen Strider, multi-faceted Spell Weaver or damage-dealing Foe Breaker. With the help of Echoes, mysterious creatures summoned with powerful attacks, players will unlock their memories and fight to save the world.
A closed beta for PC players is expected early next year.
blue protocol It will mark Amazon’s first major game release since then Missing coffin (which I also published) earlier this year. The company has also developed MMOs new worldWhich launched in 2021. While blue protocol It’s very different in style and tone – and feels very much like a smash hit Genshin effect It is another direct service under the Amazon umbrella. According to Amazon Vice President of Games Christoph Hartmann, the publishing arrangement came about primarily because the company wanted to work with Bandai Namco.
“I always feel good people do good things,” says Hartmann. the edge. “Going back in my past, this has been proven time and time again, you spend more on talent than on the original game idea.” It also indicates that the company has learned a lot through publishing Missing coffin, which was jointly developed by Korean studios Tripod Studio and Smilegate. (In either case, Amazon is serving as the global publisher, except for Asia.)
“I am grateful for that experience with Missing coffinAnd it’s also great to start with a big title because that’s how I learn best, Hartmann says. Everything you do is on scale. If it goes well, it’s on scale and you get all the positive feedback; , You also have thousands of people yelling at you because the server is down. But it’s a good stress test. And I feel after that Missing coffinWe are well prepared to bring games to the West, with technology infrastructure and overseas localization, and also from cultural understanding. [perspective]. “
He points out that while the company won’t stop making its own titles, such as new worldPublishing allows Amazon to have new releases at a more regular cadence, with only one or two major titles released per year. “We always want to be a third-party publisher no matter how successful our games are,” he says. “Just from a portfolio perspective, you can have different genres, entertain different kinds of players, and have a chance to find new people that you wouldn’t find internally.”
In a press release, blue protocol Executive Producer Sokichi Shimoka said that one of the advantages of working with Amazon is the “transmedia opportunities”. This is a company that also has its own streaming service, among other entertainment segments. In retrospect, Hartmann has said the long-term goal is to have a game that becomes the start of a major entertainment franchise, along the lines of Success the magician. He says the potential is there for both games that Amazon makes and those that Amazon publishes, such as Amazon.com blue protocol.
“It’s something that crosses my mind every game,” he says. “It’s not a must-do, but everyone on our team understands that it’s always something we want to look into and research.”
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